Case Study: How a Subtle Backlit Logo Boosted Bookings by 25%

When Golden Days Tanning Studio approached Custom Neon®, they had a clear brief: create signage that perfectly matched their retro 70s-inspired space without screaming for attention. They needed something inviting, on-brand, and visible 24/7 to draw in passersby, even during unstaffed hours.

Instead of going big, we went bold, and beautifully understated.

We transformed their iconic circular “GD” logo with its signature star detail into a custom LED backlit logo. Using precision UV printing, we colour-matched their exact brand palette down to the last golden hue. The result? A soft, even glow that makes the logo appear to float against the wall, creating that premium halo-lit effect businesses love.

• Perfect aesthetic fit – complements the warm, nostalgic vibe of the studio.
• 24/7 visibility – the gentle backlight turns their logo into a beacon after dark.
• 25% increase in bookings since installation (owner-reported).
• Zero dark spots or harsh glare – just consistent, inviting illumination.

• Energy-efficient LEDs (under 20W for the entire sign).
• IP65 weather-rated – perfect for outdoor or high-humidity environments.
• 50,000+ hour lifespan with our 3-year warranty.
• UV Print in any colour = Exact brand match.
• Remote dimming option so they can dial the glow up or down depending on the time of day.

Golden Days proves you don’t need a massive sign to make a massive impact. Sometimes all it takes is the perfect halo glow to turn window shoppers into booked appointments.

Want the same 24/7 glow-up for your business?

Get your free design mockup + quote today!

Sign Type

Lightbox Shape

Lightbox Type

Upload image

Backlit - Size

Indoor Outdoor

Face Color

UV Print Colors

Side Color

Optional Edge Border

LED Light Options

Sign - Depth

Mounting Options

Back Panel Color

Your Details

GET A FREE QUOTE FOR YOUR SIGN

What type of sign do you need?

Backlit

Front Lit

Front & Back Lit

Fully Illuminated 3D Acrylic

Lightbox Signs

LED Neon

Next

Which shape of lightbox sign do you need?

Pick a lightbox shape, or skip this if you don’t know.
We can make all types of custom shapes and sizes to suit any design.

Circle

Rectangle

Square

Oval

Stadium / Pill Shape

Any Custom Shape

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Which type of lightbox sign do you need?

What type of lightbox sign do you need?

Fully Illuminated

Front Lit - Metal Sides

Front Lit - Acrylic Sides

Double Sided - Metal Sides

Double Sided - Acrylic Sides

Slim Lightbox

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Images and Specification Files

 

Have design files or reference images? Upload them here and our award-winning team will create a free mockup and quote.

Click to upload or drag and drop files

Max file size: 40000 KB | Allow file types: ai, eps, gif, jpg, jpeg, pdf, png, tiff,txt,doc, docx, pages | Max number of files: 10

No files? No problem! Just click Next to tell us what you need.

QUICK SUBMIT - If your files include all required colors and dimensions, click here to submit the form.

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Backlit Sign

Enter the size you need. If you're not sure, please enter your best guess.

Dimensions

Length:

inchescm

Height:

(optional – auto-calculated if proportionate to length)

inchescm

Depth:

inchescm

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Indoor/Outdoor

Indoor or Outdoor sign

Outdoors

Indoors

Please tell us where you will install the sign(the more details the better)

Eg outside on a brick wall partially sheltered by an overhanging roof.

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Front of Sign

Front Face Material 

Acrylic Front

Stainless Steel Front

Choose UV Printed colour or a special Acrylic Finish

UV Printed Colour

Enter a Hex, RGB, or CMYK code, or click to choose from popular colours.

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Lightbox UV Print Colours

Choose UV Printed colours for logos and text.

UV Printed Colour

Enter a Hex, RGB, or CMYK code, or click to choose from popular colours. 

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Side of Sign

Side Material 

Acrylic Side

Stainless Steel Side

Choose UV Printed colour or a special Acrylic Finish

UV Printed Colour

Enter a Hex, RGB, or CMYK code, or click to choose from popular colours.

Our Slim Signs are available single or double-sided. The most popular is the double-sided version that has a design on the front and back.

Front and Back

Front Only

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Optional: Edge Border

Would you like an optional Edge Border around the face

Yes

No

Choose UV Printed Colour or a Special Acrylic Finish

Optional: Edge Border

If you would like a Border around the edge of the face, enter the colour here.

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LED Light Options

LED Backlight glow colour

Select one of 8 LED colours to create the perfect glow for your sign.

Cool White(10,000 K - 12,000 K)

Daylight White (5,750 K - 6,570 K)

Natural White (4,200 K- 4,650 K)

Warm White (3,050 K - 3,350 K)

Red 631 nm

Blue 455 nm

Green 515 nm

Pink

LED glow colour

We recommend Cool White, Daylight White, or Natural White for most coloured signs.

Cool White (10,000 K - 12,000 K)

Daylight White (5,750 K - 6,570 K)

Natural White (4,200 K- 4,650 K)

Warm White (3,050 K - 3,350 K)

Red 631 nm

Blue 455 nm

Green 515 nm

Pink

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Backlit Sign - Side Depth

Sign Side Depth

Select the total depth for your sign’s side, including a fixed 0.4" LED component and the colored side (return). Our standard depth for acrylic signs is 1.2".

Side Depth:
(all side depths include 0.4” of LED Lighting)

InchesCm

Sign Side Depth

Please enter the depth of the Side (Return) you would like. Our standard depth for acrylic signs is 1.2"

Side Depth:

InchesCm

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Backlit Sign Mounting Options

No Backing Panel

Raceway

Rectangle

Circle

Raceway, Rectangle and Round signs can be designed for simple power connection.
A qualified electrician is requied for signs with individual letters and no backing panel.

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Rectangle Backing Panel

Backing Panel Material 

Acrylic

Stainless Steel

Choose Metal Finish or UV Printed Backing Panel

Please choose from a range of Stainless Steel finishes or a  UV Printed colour.

UV Printed Colour

Enter RGB, Hex or CMYK colour codes, or pick from a wide range of popular colour options

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Your details

Hidden Field

Hidden Field - Lightbox Shape

Hidden Field - Lightbox Type

Comments and Details

Please let us know about any other requirements you may have and how many signs you need.

First Name

Last Name

Email

Phone

Click to upload or drag and drop files

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DESIGN REVISIONS

3 YEAR
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Get in touch with our Media & Outreach team now by contacting

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Email: clare@customneon.com
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